论文信息 - Audience Satisfaction Among Tivo and Replaytv Users

Audience Satisfaction Among Tivo and Replaytv Users

ABSTRACT This study explores how early adopters of DVRs are using them as functional replacements for VCRs and as tools for enhanced viewing of live television. Two national samples totaling 198 users completed an online survey that measured TV uses and gratifications, viewing satisfaction, and attitudes toward DVR functions. DVR owners reported watching television, live and recorded, with more enjoyment and greater control. TiVo owners in the second sample noted a higher degree of satisfaction than in the first sample.

Douglas A. Ferguson | Elizabeth M. Perse | E. Perse

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