Web Analytics: The New Purpose towards Predictive Mobile Games

Web Analytics have been confined to an iterative process of collecting online traffic data for the purpose of drawing conclusions. This research presents a concept where internet usage traffic can be predicted against through the means of a mobile game. Through investigating certain industries use and perceptions of playfulness certain aspects are identified for the design and development of the game. Using a usability based methodology for evaluative testing these features are questioned amongst two distinctive versions. From these, the feasibility of a mobile game and its playfulness for users is gauged. The research leaves the concept considering what other contexts web analytics can be used within.

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