Political Leaders and the Media: A Relationship that Impacts on the Nation's Consciousness

This study aimed to further investigate the relationship between politicians and the media and its impact on the consciousness of Australians during a critical period of political events in late November 2009 and early December 2009 in Australia. The findings of this study reflect limitations in perceptions of political leaders as governed by gaps in how the media portrays leaders, leadership, and issues that are of significance to a nation, and gaps in how politicians convey information and analysis to the public through the media. The study highlights how influential the Australian media is in shaping perceptions of wide ranging issues beyond those directly covered. It points to recommendations to empower and enable effective decision-making at all levels of society.