Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences
暂无分享,去创建一个
[1] K. Hevner,et al. Experimental studies of the affective value of colors and lines. , 1935 .
[2] Lois B. Wexner. The degree to which colors (hues) are associated with mood-tones. , 1954 .
[3] J. M. Kittross. The measurement of meaning , 1959 .
[4] William E. Simon,et al. Number and Color Responses of Some College Students: Preliminary Evidence for a “Blue Seven Phenomenon” , 1971 .
[5] Charles E. Osgood,et al. A Cross-Cultural Study of the Affective Meanings of Color , 1973 .
[6] Joseph L. Philbrick,et al. Blue Seven in East Africa: Preliminary Report , 1976 .
[7] R. S. Cimbalo,et al. Emotionally Toned Pictures and Color Selection for Children and College Students. , 1978 .
[8] John Trueman,et al. Existence and robustness of the blue and seven phenomena. , 1979 .
[9] Bernard J. Jaworski,et al. Strategic Brand Concept-Image Management , 1986 .
[10] N. Silver,et al. Sex and Racial Differences in Color and Number Preferences , 1988 .
[11] Sjoerd Wiegersma,et al. “Blue Phenomenon”: Spontaneity or Preference? , 1988 .
[12] K W Grieve,et al. Traditional Beliefs and Colour Perception , 1991, Perceptual and motor skills.
[13] Reginald Worthley,et al. Cross‐cultural Colour Comparisons: Global Marketers Beware! , 1991 .
[14] Joseph A. Bellizzi,et al. Environmental color, consumer feelings, and purchase likelihood , 1992 .
[15] Bernd H. Schmitt,et al. Managing Corporate and Brand Identities in the Asia-Pacific Region , 1994 .
[16] T. Duncan,et al. Standardized Multinational Advertising: The Influencing Factors , 1995 .
[17] M. Roth. Effects of Global Market Conditions on Brand Image Customization and Brand Performance , 1995 .
[18] Color makes a better message. , 1996, Journal of health care marketing.
[19] C. Whan Park,et al. Composite Branding Alliances: An Investigation of Extension and Feedback Effects , 1996 .
[20] Geboy Ld. Color makes a better message. , 1996 .
[21] Amna Kirmani. Advertising Repetition as a Signal of Quality: If It's Advertised So Much, Something Must Be Wrong , 1997 .
[22] Joseph A. Cote,et al. Guidelines for Selecting or Modifying Logos , 1998 .