Combining Offline Causal Inference and Online Bandit Learning for Data Driven Decisions

A fundamental question for companies with large amount of logged data is: How to use such logged data together with incoming streaming data to make good decisions? Many companies currently make decisions via online A/B tests, but wrong decisions during testing hurt users' experiences and cause irreversible damage. A typical alternative is offline causal inference, which analyzes logged data alone to make decisions. However, these decisions are not adaptive to the new incoming data, and so a wrong decision will continuously hurt users' experiences. To overcome the aforementioned limitations, we propose a framework to unify offline causal inference algorithms (e.g., weighting, matching) and online learning algorithms (e.g., UCB, LinUCB). We propose novel algorithms and derive bounds on the decision accuracy via the notion of "regret". We derive the first upper regret bound for forest-based online bandit algorithms. Experiments on two real datasets show that our algorithms outperform other algorithms that use only logged data or online feedbacks, or algorithms that do not use the data properly.