A Pragmatic Perspective of the Internet-Catchwords Characteristics

With the popularization of computers and Internet,Internet language becomes a way of speaking in the era of information.This paper makes an analysis of the rules of Internet catchwords-formation and the characteristics of Internet catchwords,and it attempts to approach Internet catchwords in the perspective of some pragmatic principles,such as politeness principle,economical principle,turn-taking and code-switching.Internet catchwords have influenced the standard language greatly,so we ought to cope with them in a right way.