Method for Providing Initial Behavior of Multimedia Application Format Content and System therefor

The present invention relates to an integrated multimedia service system for initial execution method of an integrated multimedia file to provide a single multimedia content, including video, audio, image, text and a single file format and form them. The invention in accordance with the multimedia content authoring method determines the initial execution method of the integrated multimedia content, a collective integrated multimedia content providing server to author, creation and provides content including a multimedia file format structure; And specific integrated multimedia content from the integrated multimedia content providing server requests and receives and decodes the initial execution method of the content in the user terminal to execute the content, including, in the release provided as a single type of multimedia content, or file format structure advantage of being able to provide a variety of execution of the application by including the initial execution method how to conventional integrated multimedia file format structure effectively unlike the integrated multimedia content depending to reproduction by synchronizing the additional information as a center the main multimedia content there is. Integrated multimedia content, MPEG-A, MAF, Initial behavior, Initial execution