论文信息 - Promoting branded fare families and ancillary services: Merchandising and its impacts on the travel value chain

Promoting branded fare families and ancillary services: Merchandising and its impacts on the travel value chain

Over the past few years, some airlines have been promoting branded fare families and ancillary services. This phenomenon has a ripple effect on the airline value chain – from the back-end revenue accounting to the front-end displays across all channels of distribution. This paper reviews the end-to-end impacts of promoting branded products and ancillary services across all channels of distribution.

Ben Vinod | B. Vinod | Kyle Moore | Kyle Moore

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