CREATIVITY IN VIRTUAL DESIGN TEAMS

Virtual Teams are an increasingly seen phenomenon in the digitally-mediated global workplace. The creativity of Virtual Design Teams, a quite popular working arrangement amongst contemporary organizations, has not been researched extensively whilst creativity is seen as a prerequisite throughout the design process. This paper draws on the creativity, design and virtuality literatures and develops a model that sets the research boundaries and pinpoints some of the knowledge gaps. Specific research directions and questions are also presented based on the review.

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