Model of Image Communication for the Chinese Government

The procedure or process of image communication for the Chinese government may be divided into five steps--investigation inference; plan; communication (governmental action + explanation on the action); feedback assessment; correction (image revision). All of these five parts link with each other, successively escalate in a cycling way, and as a result shape a dynamic and cycling model of operation. This has represented the features of system, totality, and planning for the communication process of governmental image. The kernel point is in that government is being in an effective co-reference with society and public. It is also true to the relationship between government and other organizations.