Marketing and MIS During Times of Resource Scarcity
暂无分享,去创建一个
[1] William R. Dillon,et al. Marketing information system utilization: An application of self-concept theory , 1978 .
[2] John F. Rockart,et al. The management of end user computing , 1983, CACM.
[3] Eugene J. Kelley,et al. Buyer Behavior in a Stagflation/Shortages Economy , 1975 .
[4] E. B. Swanson,et al. Management Information Systems: Appreciation and Involvement , 1974 .
[5] C. I. Hovland. The Order Of Presentation In Persuasion , 1966 .
[6] Miklos A. Vasarhelyi,et al. Man-Machine Planning Systems: A Cognitive Style Examination of Interactive Decision Making , 1977 .
[7] Philip Kotler,et al. Marketing during Periods of Shortage , 1974 .
[8] M. L. Bariff,et al. Cognitive and Personality Tests for the Design of Management Information Systems , 1977 .
[9] C. Schewe. The Management Information System User: An Exploratory Behavioral Analysis , 1976 .
[10] Charles D. Schewe,et al. Marketing the MIS , 1977, Inf. Manag..
[11] Russell L. Ackoff,et al. Management misinformation systems , 1967 .
[12] David Cullwick,et al. Positioning Demarketing Strategy , 1975 .
[13] Jr. Henry C. Lucas,et al. Performance and the Use of an Information System , 1975 .
[14] A. H. Kizilbash,et al. Marketing Strategy under Conditions of Economic Scarcity , 1975 .