Electronic Commerce: Effects on Electronic Markets

Electronic commerce is a rapidly growing area enjoying considerable attention in conjunction with the emergence of the Information Superhighway or the building of the National Information Infrastructure (NII). Numerous firms are beginning to position themselves on this superhighway in terms of providing hardware, software, information content or services. It has also become important for other firms to hang out a shingle on the highway in the form of a home page on the World Wide Web.

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