Unconscious Human Behavior at Visceral Level of Emotional Design

Abstract In the near future, the emphasis on product design innovation will be on finding a fit between technology and human values. However, there is still a limited discussion available on the unconscious human behaviour as well as inadequate literature related to the visceral level of emotional design. The purpose of this study is to manipulate the value of view of multidisciplinary experts. The paper's goal is to provide a new perimeter of design thinking with respect to the emotional design, as well as the direction for the development of innovative product design.

[1]  Bing Li,et al.  Creative Interaction Design Based on Human Behavior and Emotion , 2010, 2010 International Conference on System Science, Engineering Design and Manufacturing Informatization.

[2]  Fred Vollmer,et al.  The Control of Everyday Behaviour , 2001 .

[3]  Yuxiang Kuang.  A study on industrial product design system based on interaction design philosophy , 2009, 2009 IEEE 10th International Conference on Computer-Aided Industrial Design & Conceptual Design.

[4]  Kuan-Yu Chen,et al.  Creativity-provoking design education based on Jungian Psychoanalysis Theory , 2010 .

[5]  Qian Fei,et al.  The value of unconscious behavior on interaction design , 2009, 2009 IEEE 10th International Conference on Computer-Aided Industrial Design & Conceptual Design.

[6]  Cheng Chen,et al.  Emotional interaction in product design , 2008, 2008 9th International Conference on Computer-Aided Industrial Design and Conceptual Design.

[7]  Andre Liem,et al.  The significance of form elements: a study of representational content of design sketches , 2011, DESIRE.

[8]  Ezequiel Morsella,et al.  Unconscious Behavioral Guidance Systems , 2009 .

[9]  Pieter M. A. Desmet,et al.  Emotional Design; Application of a Research-Based Design Approach , 2007 .

[10]  Amic G. Ho,et al.  Emotionalise design, emotional design, emotion design : a new perspective to understand their relationships , 2009 .

[11]  D. Norman.  Emotional design : why we love (or hate) everyday things , 2004 .

[12]  Jodi Forlizzi,et al.  The building blocks of experience: an early framework for interaction designers , 2000, DIS '00.