COLOR IN VISUAL SIGNALING

An improved two part mailing wrapper for magazines and the like is disclosed and includes a first, outer sheet adapted to be wrapped about the magazine during mailing and to have the name and address of the subscriber printed on its outer face. The improved mailing wrapper also includes a second, inner sheet which may be utilized to transmit subscriber personalized information, such as a subscription renewal order notice and a business reply envelope, to the subscriber of the magazine. The inner and outer sheets are constructed and arranged so that both the two part mailing wrapper and the magazine may be mailed at second class publication postal rates.