Having a great vacation and blaming the wines: an attribution theory perspective on consumer attachments to regional brands
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Mikel Larreina | A. Cavicchi | U. Orth | M. Faraoni | A. Stöckl | Roberta Veale | J. Brouard | B. Lecat | C. Santini | D. Wilson | Carmen Rodríguez-Santos | J. Olson