Educational Linguistics

topics. Almost every second page has a generalisation that begs more specific study. To these same students, the introductory chapters present a good set of notes on ‘Advertising and Society’ and ‘Language and Communication’. Peter Trudgill, in a cautious ‘Editor’s Preface’ has fairly characterised this book as ‘. . . a pioneering and excellent example of that sort of applied socio-linguistics which can perhaps best be described as the study of language use’ (p. vii). A thoroughly updated, revised, and expanded treatment of the subjects addressed in this study would make a useful contribution to the literature of advertising language as an aspect of language in society.