Technology Management Strategies: A Post TRIPS Study of Punjab Manufacturing

Global competitiveness has forced the companies to initiate effective steps to improve overall productivity and efficiency. Past experience shows that Indian firms took decades to be able to catch up with global productivity levels. The present study has been undertaken with the objective to study the Technology Management Strategies used by the Punjab Manufacturing. The study is an attempt to highlight the extent of Intellectual Property Rights of Punjab Manufacturing and to recommend the factors for developing IPR Culture for Punjab manufacturing. The results of the study highlight the IPRs in Punjab Manufacturing are still low and the firm wise analysis depicted that Small firms reported low investment in R& D and no IPRs. So effort had to be focussed on improving the IPR culture. The results depict that i) Awareness and Facilitation and ii) Enhancing the pace of registration are the important factors for developing IPR culture. The firms responded that Govt. Assistance for facilitating Patent filing and Support for Entrepreneurial and Managerial Development for SMEs could help in improving the situation.