An Overview of Technical , Financial , and Community Aspects of YouTube Video Production and Gaming Live Streams

The audience of YouTube videos and gaming live streams is constantly growing. More than one billion unique users visit YouTube and watch over six billion hours of video each month. The video-sharing website offers entertainment in the form of videos uploaded by individuals and media corporations. Consequently, many of these video creators were able to turn their passion into a full-time job. By acquiring a partnership with Google, users are able to show advertisements on their videos in exchange for money. The purpose of this thesis is to give an introduction to the world of a professional gamer, someone who is able to make a living of producing YouTube videos and gaming live streams. The thesis will provide an overview of the technical equipment that is necessary to create videos and live stream video games. It will also show different ways to become a partner and how the content can be commercialized and turned into money. The main focus of the thesis will be on strategic management and planning, which includes building an audience, using analytics, social media and other strategies.

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