Competitive Strategy and Performance of Exporting SMEs: An Empirical Investigation of the Impact of Their Export Information Search and Competencies

The SMEs’ limited capacity to acquire information and use sources is a major factor explaining their low level of involvement and performance on export markets. Nonetheless, a small amount of applied research has been undertaken on this subject. We present the results of an inquiry into the impact of information search and competencies on the competitive strategy and export performance of 346 exporting manufacturing SMEs. The research model postulates that the performance of these SMEs is determined by their general competitive strategy, which in turn is explained by the ability of the business to acquire and manage foreign market information. The results of an analysis using a PLS method confirm three of the four hypotheses.

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