Achieving Social IT Alignment through the Orchestration of IT Assets: An Interpretive Case Study

ABSTRACT Adopting a qualitative approach, this exploratory case study analyzes the path to social IT alignment (SITA) of a small and medium-sized enterprise (SME) that operates in the industrial services sector and is engaged in an organizational IT-enabled transformation. Based on three mechanisms, namely allocating, structuring, and coordinating IT resources, the findings of this study illuminate how a small, yet collaborative organization may achieve SITA through IT asset orchestration mechanisms that are better understood and managed.

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