A new way to approaching highly emissive BODIPY dyes in both solution and solid state is achieved by introducing intramolecular charge transfer (ICT). A hybrid excited state that shows behaviors of both the ICT excited state and local excited state is discovered to be beneficial in avoiding the disturbance from the rotation vibration of the flexible phenyl substituents. Thus, the nonradiative transition process is suppressed, and the fluorescence efficiency goes up. By modification of the excited state, we realize emission enhancement of crystalline BODIPY derivatives with a PLQY from 0.08 to 0.27, and the compound expresses a good potential application prospect in organic semiconductors.