Consumers' online repurchase intentions: Perspectives from Malaysia

This paper investigated the factors that influence consumers in Malaysia to repurchase online. The emergence of Internet technology has created avenues for all firms to stay competitive through a more proactive approach, which involves building a sustainable business practice that leads to better business opportunities in this digital era. It is becoming critical for online firms to understand their customers in order to retain them. The conceptual framework is based on extended Technology Acceptance Model with eight independent variables. Data analysis was based on 348 valid responses of young adults in Malaysia. Results indicate that perceived value, perceived ease of use, perceived usefulness, firm reputation, privacy, trust, reliability and functionality tend to influence consumers' intentions to repurchase online. The findings would be useful for literature development in the subject area, particularly in Malaysia. The findings would also be useful to theoretical development for online business research.

[1]  William R. King,et al.  Key Dimensions of Facilitators and Inhibitors for the Strategic Use of Information Technology , 1996, J. Manag. Inf. Syst..

[2]  Kim H. Y. Hahn,et al.  The effect of offline brand trust and perceived internet confidence on online shopping intention in the integrated multi‐channel context , 2009 .

[3]  R. Pereira.  Factors influencing consumer perceptions of Web‐based decision support systems , 1999 .

[4]  Jay Kandampully,et al.  The Impact of Buying Environment Characteristics of Retail Websites , 2007 .

[5]  R. Law,et al.  Developing a performance indicator for hotel websites , 2003 .

[6]  Hamed M. Shamma,et al.  Customer and non‐customer perspectives for examining corporate reputation , 2009 .

[7]  R. Sitgreaves.  Psychometric theory (2nd ed.). , 1979 .

[8]  Rob Law,et al.  How do the preferences of online buyers and browsers differ on the design and content of travel websites , 2008 .

[9]  J. Alberto Castañeda,et al.  The dimensionality of customer privacy concern on the internet , 2007, Online Inf. Rev..

[10]  Andy Field,et al.  Discovering statistics using SPSS: and sex and drugs and rock 'n' roll, 3rd Edition , 2009 .

[11]  Margaret Mary Hume,et al.  Understanding core and peripheral service quality in customer repurchase of the performing arts , 2008 .

[12]  Chia-Chi Sun,et al.  Factors influencing satisfaction and loyalty in online shopping: an integrated model , 2009, Online Inf. Rev..

[13]  Adam P. Vrechopoulos,et al.  Web banking layout effects on consumer behavioural intentions , 2009 .

[14]  Uchenna C. Eze,et al.  E-Business Deployment in Nigerian Financial Firms: An Empirical Analysis of Key Factors , 2008, Int. J. E Bus. Res..

[15]  Z. Liao,et al.  Consumer perceptions of internet‐based e‐retailing: an empirical research in Hong Kong , 2009 .

[16]  R. Widdows,et al.  Web content analysis of e‐grocery retailers: a longitudinal study , 2009 .

[17]  Carlos Flavián,et al.  The effect of product presentation mode on the perceived content and continent quality of web sites , 2009, Online Inf. Rev..

[18]  Chih-Chien Wang,et al.  The Impact of Knowledge and Trust on E-Consumers' Online Shopping Activities: An Empirical Study , 2009, J. Comput..

[19]  John Paynter,et al.  DRIVERS AND IMPEDIMENTS TO E-COMMERCE IN MALAYSIA , 2001 .