THE WELL-TRAVELLED YOGURT POT: LESSONS FOR NEW FREIGHT TRANSPORT POLICIES AND REGIONAL PRODUCTION

Freight transport on roads has increased greatly, especially in the food sector. The growing distances in goods transportation are decisive determinants of environmental and social impacts. There are capacity limits which become evident in the environmental field and in the social field in decreasing quality of life. The concept of a product related transportation analysis which analyses the product- related transportation procedures has been accomplished for a strawberry yogurt. Eight thousand kilometres of roads are used for producing and distributing the examined yogurt. If one 150g strawberry yogurt is purchased in a supermarket in southern Germany, it will have been responsible for moving one lorry over 9.2 metres. So-called "environmental" products are not environmental if the distances are included. A regional product label can identify the origin of the ingredients and the total distance travelled. Suggests product-related transportation analysis can give the basis for such a scheme. (A)