By the Crowd and for the Crowd: Perceived Utility and Willingness to Contribute to Trustworthiness Indicators on Social Media

This study explores how people perceive the potential utility of trustworthiness indicators and how willing they are to consider contributing to them as a way to combat the problem of misinformation and disinformation on social media. Analysis of qualitative and quantitative data from the survey (N=376) indicates that a majority of respondents believe trustworthiness indicators would be valuable as they can reduce uncertainty and provide guidance on how to interact with content. However, perceptions of how and when these indicators can provide value vary widely in detail. A majority of respondents are also willing to contribute to trustworthiness indicators on social media to some extent due to their sense of duty and personal expertise in information verification practices but are very wary of the effort or burden it would place on them. Respondents who did not want to use or contribute to trustworthiness indicators attributed it to their lack of faith in the concept of trustworthiness indicators stemming from perceived inherent and unsurmountable biases on social media. Together our findings highlight the complexity of designing, structuring and presenting trustworthiness indicators keeping in mind the diverse set of user attitudes and perceptions.