The Customer Concept: The Basis for a New Marketing Paradigm

[1]  Eelko K. R. E. Huizingh,et al.  The Lifetime Value Concept in Customer-Based Marketing , 1999 .

[2]  E. Gummesson.  Implementation requires a relationship marketing paradigm , 1998 .

[3]  Nigel F. Piercy,et al.  Marketing implementation: The implications of marketing paradigm weakness for the strategy execution process , 1998 .

[4]  The Changing Nature of Theory and Practice in Marketing: on the Value of Synchrony , 2018 .

[5]  B. Kahn.  Dynamic relationships with customers: High-variety strategies , 1998 .

[6]  Adrian Payne,et al.  Relationship marketing for competitive advantage : winning and keeping customers , 1998 .

[7]  Regis McKenna,et al.  Real Time: Preparing for the Age of the Never Satisfied Customer , 1997 .

[8]  Gilmore Jh,et al.  The four faces of mass customization. , 1997 .

[9]  R. McKenna.  Real-time marketing , 1999 .

[10]  O. Ferrell,et al.  The management of customer-contact service employees: An empirical investigation. , 1996 .

[11]  Dennis L. Hoffman,et al.  Marketing in Hypermedia Computer-Mediated Environments : Conceptual Foundations 1 ) , 1998 .

[12]  U. Karmarkar.  Integrative Research in Marketing and Operations Management , 1996 .

[13]  Fred L. Collopy,et al.  Competitor Orientation: Effects of Objectives and Information on Managerial Decisions and Profitability , 1996 .

[14]  M. Raaijmaakers.  New Marketing and Direct Communication , 1996 .

[15]  P. Leeflang,et al.  Information Technology. Its Role in the Era of New Marketing , 1996 .

[16]  F. Buttle.  Relationship Marketing: Theory and Practice , 1996 .

[17]  Richard D. Christy,et al.  Relationship marketing in consumer markets , 1996 .

[18]  R. Kaplan,et al.  Using the balanced scorecard as a strategic management system , 1996 .

[19]  B. J. Pine,et al.  Do You Want to Keep Your Customers Forever , 2010 .

[20]  Peter S. H. Leeflang,et al.  The changing consumer in the European Union: A 'meta-analysis.' , 1995 .

[21]  Jill G. Griffin.  Customer Loyalty: How to Earn It, How to Keep It , 1995 .

[22]  J. Sheth,et al.  Relationship marketing in consumer markets: Antecedents and consequences , 1995 .

[23]  Barton A. Weitz,et al.  Relationship marketing and distribution channels , 1995 .

[24]  John C. Narver,et al.  Market Orientation and the Learning Organization , 1995 .

[25]  Paul R. Messinger,et al.  Has Power Shifted in the Grocery Channel , 1995 .

[26]  R. Grover.  Theory and simulation of Market-Focused Management , 1995 .

[27]  C. Prahalad,et al.  Competing for the Future , 1994 .

[28]  J. Williams.  Workplace marketing , 1994 .

[29]  C. Grönroos.  Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing , 1994 .

[30]  C. Grönroos.  Quo Vadis, marketing? Toward a relationship marketing paradigm , 1994 .

[31]  C. Fornell,et al.  Customer Satisfaction, Market Share, and Profitability: Findings from Sweden , 1994 .

[32]  Michael J. Zenor.  The Profit Benefits of Category Management , 1994 .

[33]  Frederick E. Webster.  Market-Driven Management: Using The New Marketing Concept to Create a Customer-Oriented Company , 1994 .

[34]  Gary W. Loveman,et al.  Putting the Service-Profit Chain to Work , 1994 .

[35]  S. Drew.  Downsizing to Improve Strategic Position , 1994 .

[36]  John D. C. Little,et al.  The Marketing Information Revolution , 1994 .

[37]  J.P. Rooney,et al.  Customer satisfaction , 1994, Proceedings of Annual Reliability and Maintainability Symposium (RAMS).

[38]  Don Peppers,et al.  The One to One Future: Building Relationships One Customer at a Time (Будущее персонализации: построение взаимоотношений с одним клиентом) , 1993 .

[39]  A. J. Magrath.  How to achieve zero-defect marketing , 1993 .

[40]  Martin Christopher,et al.  Relationship Marketing: Bringing Quality, Customer Service and Marketing Together , 1993 .

[41]  John R. Hauser,et al.  Voice of the Customer , 1993 .

[42]  James Bessen.  Riding the marketing information wave , 1993 .

[43]  Frederik D. Wiersema,et al.  Customer intimacy and other value disciplines , 1993 .

[44]  F. Webster.  The Changing Role of Marketing in the Corporation , 1992 .

[45]  S. Kotha.  Mass Customization: The New Frontier in Business Competition , 1992 .

[46]  Regis McKenna,et al.  Relationship Marketing: Successful Strategies For The Age Of The Customer , 1991 .

[47]  P. Senge.  The fifth discipline : the art and practice of the learning organization/ Peter M. Senge , 1991 .

[48]  Bernard J. Jaworski,et al.  Market orientation: The construct, research propositions, and managerial implications. , 1990 .

[49]  C. Grönroos.  Relationship approach to marketing in service contexts: The marketing and organizational behavior interface , 1990 .

[50]  David Shepard Associates.  The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy , 1990 .

[51]  John C. Narver,et al.  The Effect of a Market Orientation on Business Profitability , 1990 .

[52]  F. Dwyer,et al.  Reverse Marketing: The New Buyer-Supplier Relationship , 1987 .

[53]  E. Gummesson.  The new marketing—Developing long-term interactive relationships , 1987 .

[54]  D. Aaker,et al.  Is Market Share all that It's Cracked up to Be? , 1985 .

[55]  G. Day,et al.  Marketing Theory with a Strategic Orientation , 1983 .

[56]  Richard P. Bagozzi,et al.  Marketing as Exchange: A Theory of Transactions in the Marketplace , 1978 .

[57]  R. Bagozzi.  Marketing as Exchange , 1975 .

[58]  Daniel J. Sweeney,et al.  Marketing: Management Technology or Social Process? , 1972 .

[59]  P. Kotler.  Marketing Management: Analysis, Planning, Implementation and Control , 1972 .

[60]  T. Kuhn,et al.  The Structure of Scientific Revolutions. , 1964 .