消費者 受容度 調査를 통한 디지털홈 서비스 推進方向

The purpose of this study is to analyze the consumers receptivity of digital home service and to establish the direction of service providing for the purpose of contractor's strategic sales marketing planning. Study on the existing research materials and governmental policies on the digital home service made it possible to set the research direction, the face-to-face interview by structured questionnaire is accomplished to understand reception status of digital home service concept and attraction of individual service package. The developed raw material was relatively analyzed to classify the consumer life-style group and the purchasing power group. The analysis results was elicited by the form of consumers receptivity index and digital home business strategy. These study results will play an important role in the development of detail digital home service provision strategy plan and the classification of service package to the plus-option sales marketing of new apartment house.