Key Success Factors of Innovation in Multinational Agrifood Prospector Companies

The Wageningen Innovation Assessment Tool (WIAT) assesses a company’s drivers and barriers to innovation and benchmarks the critical success and failure factors of its innovation projects with data of agrifood prospector companies around the world. The present paper discusses its application in 12 multinational agrifood prospector companies in the Netherlands and France. It is concluded that WIAT by uncovering the tacit knowledge of the innovation project team creates opportunities for substantial improvement of the innovation process, and that agrifood companies should specifically pay attention to market and product related up-front activities.

[1]  R E Miles,et al.  Organizational strategy, structure, and process. , 1978, Academy of management review. Academy of Management.

[2]  E. Andersen.  The evolution of credence goods: A transaction approach to product specification and quality control , 1994 .

[3]  A. Parasuraman,et al.  Marketing Services: Competing Through Quality , 1991 .

[4]  Jeffrey H. Dyer,et al.  The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage , 1998 .

[5]  R. Teas,et al.  Competitive product positioning analyses of a lean beef product concept , 1995 .

[6]  H. Schuman,et al.  The Effect of the Question on Survey Responses: A Review , 1982 .

[7]  Roy Rothwell,et al.  SAPPHO updated - project SAPPHO phase II , 1993 .

[8]  S. Sapp,et al.  Social demographic and attitudinal determinants of consumer acceptance of food irradiation , 1995 .

[9]  Tracy L. Tuten,et al.  An Expanded Model of Business-to-Business Partnership Formation and Success , 2001 .

[10]  K. Eisenhardt,et al.  PRODUCT DEVELOPMENT: PAST RESEARCH, PRESENT FINDINGS, AND FUTURE DIRECTIONS , 1995 .

[11]  J. P. Nichols,et al.  On the Estimation of Advertising Effects for Branded Products: An Application to Spaghetti Sauces , 1997, Journal of Agricultural and Applied Economics.

[12]  Peter Tryfos.  Canadian Supply Functions for Livestock and Meat , 1974 .

[13]  Hui-Shung Chang,et al.  Advertising, Information, and Product Quality: The Case of Butter , 1991 .

[14]  R. Cooper,et al.  New Products: What Separates Winners from Losers? , 1987 .

[15]  S.W.F. Omta,et al.  Entrepreneurial innovation in chains and networks in Dutch greenhouse horticulture , 2005 .

[16]  J. Jackson,et al.  Effects of Health Information and Generic Advertising on U.S. Meat Demand , 1997 .

[17]  S.W.F. Omta,et al.  Factors related to innovative output in the Dutch agrifood industry , 2006 .

[18]  R. Gulati,et al.  The Architecture of Cooperation: Managing Coordination Costs and Appropriation Concerns in Strategic Alliances , 1998 .

[19]  J. H. Dyer,et al.  Creating and managing a high‐performance knowledge‐sharing network: the Toyota case , 2000 .

[20]  C. Hanf.  Zur Bedeutung von Vertrauenseigenschaften für den Wettbewerb auf Lebensmittelmärkten , 2000 .

[21]  R. Field,et al.  The effects of perceived product attributes on the perception of beef , 1993 .

[22]  M. Fritz,et al.  Market Monitoring in Dynamic Supply Networks and Chains: an Internet-Based Support System for the Agri-Food Sector , 2002 .

[23]  Jan Hollander,et al.  Improving performance in business development: Genesis, a tool for product development teams , 2002 .

[24]  T. Das,et al.  Trust, Control, and Risk in Strategic Alliances: An Integrated Framework , 2001 .

[25]  Jonathan Nook,et al.  ["A Model for New Product Development: An Empirical Test"] , 2007 .

[26]  W. Graham Astley,et al.  Toward an Appreciation of Collective Strategy , 1984 .

[27]  R. Cooper,et al.  New Product Portfolio Management : Practices and Performance , 1999 .

[28]  Robert G. Cooper,et al.  The Dimensions of Industrial New Product Success and Failure , 1979 .

[29]  J. E. Lenz,et al.  Generic Advertising Wearout: the Case of the New York City Fluid Milk Campaign , 1996 .

[30]  M. Hayenga,et al.  Monthly Supply-Demand Relationships for Fed Cattle and Hogs , 1970 .

[31]  R. Cooper.  The newprod system: The industry experience , 1992 .

[32]  John Bessant,et al.  Managing Innovation: Integrating Technological, Market, and Organizational Change, 2nd Edition , 2001 .

[33]  R. Cooper,et al.  Major new products: What distinguishes the winners in the chemical industry? , 1993 .

[34]  Terence A. Oliva,et al.  The Role of the Internet in Supply Chain Management , 2000 .

[35]  T. Reardon,et al.  Transformation of markets for agricultural output in developing countries since 1950: How has thinking changed? , 2007 .

[36]  Michael Carney,et al.  The Strategy and Structure of Collective Action , 1987 .

[37]  Oswin Maurer,et al.  Competitiveness in the European dairy industries , 1999 .

[38]  Rudi K. F. Bresser,et al.  Collective Strategy: Vice or Virtue? , 1986 .

[39]  Donald W. Anderson,et al.  Consumer and Producer Responses to Nutrition Label Changes , 1992 .

[40]  J. Hanf,et al.  A theoretical framework of chain management , 2006 .

[41]  J. Blaylock,et al.  Dietary Fiber: Effects of Socioeconomic Characteristics and Knowledge , 1994 .

[42]  R. Rothwell.  Factors for Success in Industrial Innovation , 1974 .

[43]  S. Mazzocchi.  Open Innovation: The New Imperative For Creating and Profiting From Technology , 2004 .

[44]  Robert G. Cooper,et al.  Selecting Winning New Product Projects: Using the NewProd System , 1985 .

[45]  T. Marsden.  Food Matters and the Matter of Food: Towards a New Food Governance? , 2000 .

[46]  William J. Doll,et al.  Process performance in product development: measures and impacts , 2004 .

[47]  M. Porter.  Competitive Advantage: Creating and Sustaining Superior Performance , 1985 .

[48]  T. Schmit,et al.  An economic analysis of generic egg advertising in California, 1985–1995 , 1997 .

[49]  T. Das,et al.  Between Trust and Control: Developing Confidence in Partner Cooperation in Alliances , 1998 .

[50]  O. Capps,et al.  A RECOGNITION OF HEALTH AND NUTRITION FACTORS IN FOOD DEMAND ANALYSIS , 1991 .

[51]  Marian Garcia Martinez,et al.  INNOVATION IN THE SPANISH FOOD AND DRINK INDUSTRY , 2000 .

[52]  C. Hanf,et al.  Confidence lost and — partially — regained: consumer response to food scares , 2000 .

[53]  L. Theuvsen.  Transparency in netchains as an organizational phenomenon: exploring the role of interdependencies , 2004 .

[54]  P. Humphreys,et al.  The impact of supplier development on buyer-supplier performance , 2004 .

[55]  Andreas Eggert,et al.  Value-Based Differentiation in Business Relationships: Gaining and Sustaining Key Supplier Status , 2006 .

[56]  R. Calantone,et al.  Determinants of New Product Performance: A Review and Meta-Analysis , 1994 .

[57]  Managing services marketing: text and readings , 2003 .

[58]  B. Uzzi,et al.  Knowledge spillover in corporate financing networks: embeddedness and the firm's debt performance , 2002 .

[59]  H. Kaiser.  Impact of National Generic Dairy Advertising on Dairy Markets, 1984–95 , 1997, Journal of Agricultural and Applied Economics.

[60]  Andrew C. Inkpen,et al.  Social Capital, Networks, and Knowledge Transfer , 2005 .

[61]  Relationship quality in agri-food chains: Supplier management in the German pork and dairy sector , 2006 .

[62]  D. Zylbersztajn,et al.  Dynamics of Network Governance: A Contribution to the Study of Complex Forms , 2005 .

[63]  S. Hart,et al.  Industrial companies' evaluation criteria in new product development gates , 2003 .

[64]  A. Edström,et al.  Alternative Explanations of Interorganizational Cooperation: the Case of Joint Programmes and Joint Ventures in Sweden , 1984 .

[65]  B. Schneider,et al.  A Framework for Analyzing Customer Service Orientations in Manufacturing , 1989 .

[66]  W. Thurman,et al.  Health Risk and the Demand for Red Meat: Evidence from Futures Markets , 1996 .

[67]  M. Patton.  Qualitative research and evaluation methods , 1980 .

[68]  S. Lazzarini,et al.  Integrating supply chain and network analyses: The study of netchains , 2001 .

[69]  Richard D. Green,et al.  Some empirical methods of estimating advertising effects in demand systems: an application to dried fruits , 1991 .

[70]  Marian Garcia Martineza,et al.  Innovation in the Spanish Food & Drink Industry , 2001 .

[71]  Carlos Alberto Vargas Rossi,et al.  Confiança, valor percebido e lealdade em trocas relacionais de serviço: um estudo com usuários de Internet Banking no Brasil , 2005 .

[72]  J. Lee,et al.  Lag structures in commodity advertising research , 1992 .

[73]  Katherine N. Lemon,et al.  A Dynamic Model of Customers’ Usage of Services: Usage as an Antecedent and Consequence of Satisfaction , 1999 .

[74]  J. Hanf,et al.  Does food quality management create a competitive advantage , 2007 .

[75]  A. Picot.  Die grenzenlose Unternehmung , 1996 .

[76]  F. Webster.  The Changing Role of Marketing in the Corporation , 1992 .

[77]  J. Hollander.  Improving performance in business development , 2002 .

[78]  Jacques H. Trienekens,et al.  Chain and network science: A research framework , 2001 .

[79]  B. Zirger,et al.  A Model of New Product Development: An Empirical Test , 1990 .

[80]  Zach G. Zacharia,et al.  The nature of interfirm partnering in supply chain management , 2000 .

[81]  R. Gulati,et al.  STRATEGIC NETWORKS , 2000 .

[82]  Lee F. Schrader,et al.  Cholesterol Information and Shell Egg Consumption , 1990 .

[83]  B. Zirger,et al.  A study of success and failure in product innovation: The case of the U.S. electronics industry , 1984, IEEE Transactions on Engineering Management.

[84]  R. Gulati,et al.  Adaptation in Vertical Relationships: Beyond Incentive Conflict , 2005 .

[85]  Raimar Richers.  The theory of economic development , 1961 .

[86]  E. Anderson,et al.  The Antecedents and Consequences of Customer Satisfaction for Firms , 1993 .

[87]  G. Duysters,et al.  An integrated perspective on alliance management , 2004 .

[88]  Robert A. Burgelman,et al.  Strategy Making as a Social Learning Process: The Case of Internal Corporate Venturing , 1988 .

[89]  Henry Chesbrough,et al.  Open Innovation: The New Imperative for Creating and Profiting from Technology , 2003 .

[90]  H. Ernst.  Success Factors of New Product Development: A Review of the Empirical Literature , 2002 .

[91]  C. Fombrun,et al.  Collective Strategy: Social Ecology of Organizational Environments. , 1983 .

[92]  B. Uzzi,et al.  Social Structure and Competition in Interfirm Networks: The Paradox of Embeddedness , 1997 .

[93]  T. S. Robertson,et al.  Handbook of Consumer Behavior , 1990 .

[94]  J. Variyam,et al.  Preferences of Citizens for Agricultural Policies: Evidence from a National Survey , 1990 .

[95]  K. Pavitt.  Sectoral Patterns of Technical Change : Towards a Taxonomy and a Theory : Research Policy , 1984 .

[96]  T. Spreen,et al.  A Microeconometric Analysis of the U.S. Meat Demand , 1994 .

[97]  D. Hayes,et al.  Measuring International Competitiveness in the Beef Sector , 1991 .

[98]  C. Brito,et al.  A Model for understanding supply chain networks , 2005 .

[99]  C. Punt,et al.  The Western Cape of South Africa: Export Opportunities, Productivity Growth and Agriculture , 2001 .

[100]  Wim M.F. Jongen,et al.  New insights into consumer-led food product development , 2006 .

[101]  M. Neves,et al.  Marketing and Network Contracts (Agreements) , 2003 .

[102]  Robert G. Cooper,et al.  From Experience: The invisible success factors in product innovation , 1999 .

[103]  M. Boehlje.  Structural Changes in the Agricultural Industries: How Do We Measure, Analyze and Understand Them? , 1999 .

[104]  D. Lambert,et al.  Issues in Supply Chain Management , 2000 .