SOLVING DRIVER TURNOVER

The article uses five fleets as case studies to look into ways of solving driver turnover problem. These five fleets have different driver needs and different approaches for satisfying those needs, but each has taken a hard look at the problem of driver retention and developed strategies to help it hold on to experienced drivers. The one thing these five have in common is the recognition that their ultimate success as trucking businesses relies on treating each driver as an integral part of the company, rather than as an interchangeable extension of his or her truck. These case studies illustrate that recognizing the need for that change in attitude is easy, but it takes constant, concerted effort on the part of fleet managers to put it into prctice.