Application of Business Intelligence instrumental tools for visualization of key performance indicators of an enterprise in telecommunications

The article represents the experience of practical application of visual analytics tools that allow to make deliberated and reasonable managerial decisions based on the visualization of large volume of information using Business Intelligence tools. The key feature of the proposed approach is the development of visual models of key performance indicators (KPI) at the strategic level of management of the enterprise. The developed models are considered as a tool for justification of managerial decisions, building business models of high-tech companies, measuring the efficiency of functioning and evaluating the effectiveness of the development of the selected activities. The Business Intelligence tool was used to build a number of visual models for a high-tech enterprise in telecommunications. The novelty of the proposed approach lies in the application of intensively implemented in both Russian and Western companies performance management and management decision making technologies which are aimed at improving competitiveness, import substitution, cost reduction and optimization of business processes. The requirements of a dynamically changing environment, shortening the products' life cycles, global competition with the necessity lead to create specialized visual situational business models built on the basis of powerful automated systems of business planning and graphics, data analysis and processing of information arrays.