소형 패션 리테일 샵에 나타나는 기능성 오브제의 표현특성

This study intends to analyse and understand various functions and representations of objet as a medium which induce consumption by stimulating the consumers" sensitivity in a small fashion retail shop. Actually modern fashion retail shops have significance to building brand identity with the emergence of strategic and innovative stores of large corporations. In the current market with plenty of retail shops, small fashion shops are showing the active attitude to present brand identity. Objet has a very important medium function in the current design tend which induces customers to a variety of image experience rather than buying stuff simply. The use of objet in a small shop with space constraint appears increasing frequency rather than the large shop. This study redefines the functional objet on the basis of previous study data and shows the expression characteristics of functional objects through 32 foreign cases. Finally the following conclusions are drawn. The functional objet shows not only one characteristic but also a variety of features and characteristics in the space of a small fashion retail shop. The functional objet expresses the important mood by inducing primarily the directionality and the flow of human traffic for space. And it gives vitality to the store by providing the unity and rhythm with repetitive expression of figurative basic elements.