Lean Launch: Managing Product Introduction Risk Through Response‐Based Logistics

[1]  M. Montoya-Weiss,et al.  Critical development activities for really new versus incremental products , 1998 .

[2]  Robert W. Veryzer.  Key factors affecting customer evaluation of discontinuous new products , 1998 .

[3]  B. Tabrizi,et al.  Defining next-generation products: an inside look. , 1997, Harvard business review.

[4]  Abbie Griffin,et al.  Industrial New Product Launch Strategies and Product Development Performance , 1997 .

[5]  Martin Christopher,et al.  Managing Logistics in Fashion Markets , 1997 .

[6]  M. Parry,et al.  The Determinants of Japanese New Product Successes , 1997 .

[7]  C. Gourley.  RETAIL LOGISTICS IN CYBERSPACE , 1996 .

[8]  C. Easingwood,et al.  New product launch: Marketing action and launch tactics for high-technology products , 1996 .

[9]  E. Nijssen,et al.  Accelerating New Product Development: A Preliminary Empirical Test of a Hierarchy of Implementation , 1995 .

[10]  Patricia J. Daugherty,et al.  Utilization of time‐based strategies , 1995 .

[11]  Stephen A.W. Drew,et al.  The new logistics management: transformation through organizational learning , 1995 .

[12]  R. Cooper,et al.  Determinants of Timeliness in Product Development , 1994 .

[13]  R. Calantone,et al.  Determinants of New Product Performance: A Review and Meta-Analysis , 1994 .

[14]  E. P. Maier,et al.  Managing marginal new products , 1992 .

[15]  Peter Dapiran.  Benetton – Global Logistics in Action , 1992 .

[16]  Roger J. Calantone,et al.  Successful Industrial Product Innovation: An Integrative Literature Review , 1990 .

[17]  W. Zinn.  Should you assemble products before an order is received , 1990 .

[18]  T. Hout,et al.  Competing Against Time , 1990 .

[19]  Adrian B. Ryans,et al.  Entry strategies and market performance causal modeling of a business simulation , 1990 .

[20]  J. L. Bower,et al.  Fast-Cycle Capability for Competitive Power , 1988 .

[21]  M. Lambkin.  Order of entry and performance in new markets , 1988 .

[22]  Allan D. Shocker,et al.  Pretest Market Models: A Critical Evaluation , 1986 .

[23]  Gary L. Lilien,et al.  A decision-support system for evaluating sales prospects and launch strategies for new products , 1986 .

[24]  Gary L. Lilien,et al.  New industrial product performance: The effects of market characteristics and strategy☆ , 1985 .

[25]  Donald J. Bowersox,et al.  Materials Logistics Management , 1985 .

[26]  Gary L. Lilien,et al.  Strategies Behind The Successful Industrial Product Launch , 1984 .

[27]  James J. Chrisman,et al.  Corporate diversification: Entry, strategy, and performance , 1984 .

[28]  Robert G. Cooper,et al.  Identifying industrial new product success: Project NewProd , 1979 .

[29]  Robert G. Cooper,et al.  The Dimensions of Industrial New Product Success and Failure , 1979 .

[30]  Wroe Alderson,et al.  Marketing Behavior and Executive Action , 1978 .

[31]  L. P. Bucklin.  Postponement, Speculation and the Structure of Distribution Channels , 1965 .

[32]  G L MADDOX,et al.  A critical evaluation , 2012 .

[33]  Hau L. Lee,et al.  Mass Customization at Hewlett-Packard : The Power of Postponement , 1999 .

[34]  M. Cooper,et al.  Supply Chain Postponement and Speculation Strategies: How to choose the right strategy , 1998 .

[35]  H. Commandeur,et al.  The implementation of postponement: different challenges for American and European companies , 1997 .

[36]  M. Fisher.  What is the Right Supply Chain for Your Product , 1997 .

[37]  A. Vesterdal.  [Fast forward]. , 1997, Sygeplejersken.

[38]  C J Langley,et al.  CREATING LOGISTICS VALUE: THEMES FOR THE FUTURE , 1995 .

[39]  M. Parry,et al.  Identifying New Product Successes in China , 1994 .

[40]  Thomas S. Robertson,et al.  How to Reduce Market Penetration Cycle Times , 1993 .

[41]  W. Gartner,et al.  Factors affecting new product forecasting accuracy in new firms , 1993 .

[42]  D. Bowersox.  Logistical excellence : it's not business as usual , 1992 .

[43]  A. Page,et al.  Developing an effective concept testing program for consumer durables , 1992 .

[44]  W. Zinn,et al.  PLANNING PHYSICAL DISTRIBUTION WITH THE PRINCIPLE OF POSTPONEMENT , 1988 .

[45]  Eunsang Yoon,et al.  New Industrial Product Performance : The Effects of Market Characteristics and Strategy * , 1985 .

[46]  Donald J. Bowersox,et al.  Logistical Management: The Integrated Supply Chain Process , 1974 .

[47]  J. Ambrus,et al.  Critical evaluation. , 1965, The Wistar Institute symposium monograph.

[48]  Richard M. Clewett,et al.  Market Behavior and Executive Action , 1958 .