Strategically Defining and Exploiting Product Portfolios with a Product Line Approach

If we look at mature software development companies today, we see that most of them focus on developing products for specific markets: Nokia develops mobile phones (and the software for it), HP is well-known for its printer products, and SAP successfully develops enterprise management software. All of these companies develop software not specifically for a single customer, but rather for a market at large. Of course, focusing on a market does not preclude to focus on individual customers!

[1]  John J. Marciniak,et al.  Encyclopedia of Software Engineering , 1994, Encyclopedia of Software Engineering.

[2]  K. Ulrich,et al.  Planning for Product Platforms , 1998 .

[3]  Gregory Dobson,et al.  Positioning and Pricing a Product Line , 1988 .

[4]  Fred S. Zufryden,et al.  An Integer Programming Approach to the Optimal Product Line Selection Problem , 1988 .

[5]  David Raffo,et al.  Value-based software engineering (VBSE) , 2000, SPLC.

[6]  Klaus Pohl,et al.  Communicating the variability of a software-product family to customers , 2003, Software and Systems Modeling.

[7]  Charlotte H. Mason,et al.  An approach for identifying cannibalization within product line extensions and multi-brand strategies , 1994 .

[8]  James Withey.  Investment Analysis of Software Assets for Product Lines. , 1996 .

[9]  O. Arshad,et al.  Measuring software reuse , 2002, IEEE Students Conference, ISCON '02. Proceedings..

[10]  Paul Clements,et al.  On the Importance of Product Line Scope , 2001, PFE.

[11]  John M. Favaro.  A comparison of approaches to reuse investment analysis , 1996, Proceedings of Fourth IEEE International Conference on Software Reuse.

[12]  Steffen Thiel,et al.  Starting a product line approach for an envisioned market , 2000, SPLC.

[13]  Klaus Schmid,et al.  PuLSE-BEAT -- A Decision Support Tool for Scoping Product Lines , 2000, IW-SAPF.

[14]  M. Iansiti,et al.  Developing products on Internet time. , 1997, Harvard business review.

[15]  M. Simos,et al.  Software Technology for Adaptable Reliable Systems (STARS). Organization Domain Modeling (ODM) Guidebook, Version 1.0. , 1995 .

[16]  Miyoung Jeong,et al.  Quality function deployment: An extended framework for service quality and customer satisfaction in the hospitality industry , 1998 .

[17]  Jaejoon Lee,et al.  FORM: A feature-;oriented reuse method with domain-;specific reference architectures , 1998, Ann. Softw. Eng..

[18]  Martin Verlage,et al.  The Economic Impact of Product Line Adoption and Evolution , 2002, IEEE Softw..

[19]  Klaus Schmid,et al.  The product line mapping approach to defining and structuring product portfolios , 2002, Proceedings IEEE Joint International Conference on Requirements Engineering.

[20]  Mustafa Uzumeri,et al.  The Innovation Imperative: Strategies for Managing Product Models and Families , 1996 .

[21]  Klaus Schmid,et al.  Scoping software product lines: an analysis of an emerging technology , 2000 .

[22]  Karl T. Ulrich,et al.  Product Design and Development , 1995 .

[23]  Kyo Chul Kang,et al.  Feature‐oriented engineering of PBX software for adaptability and reuseability , 1999 .

[24]  Jay van Zyl,et al.  Strategic product development , 2000, SPLC.

[25]  Ruben Prieto-Diaz,et al.  Criteria for Comparing Reuse-Oriented Domain Analysis Approaches , 1992, Int. J. Softw. Eng. Knowl. Eng..

[26]  Jawed I. A. Siddiqi,et al.  Challenging universal truths of requirements engineering , 1994, IEEE Software.

[27]  Klaus Schmid.  A comprehensive product line scoping approach and its validation , 2002, ICSE '02.

[28]  Rubén Prieto-Díaz,et al.  Software reusability , 1993 .

[29]  S. Kotha.  Mass Customization: The New Frontier in Business Competition , 1992 .

[30]  Kurt C. Wallnau.  Software Technology for Adaptable, Reliable Systems (STARS) , 1990 .

[31]  Klaus Schmid,et al.  An Initial Model of Product Line Economics , 2001, PFE.

[32]  Paul E. Green,et al.  Models and Heuristics for Product Line Selection , 1985 .

[33]  Andreas Hein,et al.  Modeling and Using Product Line Variability in Automotive Systems , 2002, IEEE Softw..

[34]  Ruben Prieto-Diaz,et al.  Domain analysis for reusability , 1988 .

[35]  Wayne C. Lim,et al.  Reuse economics: a comparison of seventeen models and directions for future research , 1996, Proceedings of Fourth IEEE International Conference on Software Reuse.

[36]  Klaus Schmid,et al.  A systematic approach to derive the scope of software product lines , 1999, Proceedings of the 1999 International Conference on Software Engineering (IEEE Cat. No.99CB37002).

[37]  Michel Chevalier,et al.  Product Line Strategy , 1974 .

[38]  Kyo Chul Kang,et al.  Feature-Oriented Domain Analysis (FODA) Feasibility Study , 1990 .

[39]  Manuel Eduardo,et al.  Product line streamlining : a methodology to guide product costing and decision-making , 1998 .

[40]  Patrick Donohoe,et al.  Feature-Oriented Project Line Engineering , 2002, IEEE Softw..

[41]  Patrick Donohoe.  Software product lines : experience and research directions : proceedings of the First Software Product Lines Conference (SPLC1), August 28-31, 2000, Denver, Colorado, USA , 2000 .

[42]  G. Arango.  Domain analysis: from art form to engineering discipline , 1989, IWSSD '89.

[43]  John M. Favaro,et al.  Value based software reuse investment , 1998, Ann. Softw. Eng..