Reported efficiency records of >70 lm/W and the community's performance roadmaps indicate the potential of OLEDs (Organic Light Emitting Diodes) for use in general lighting applications. Within a shorter timeframe, OLED technology may be exploited for signage applications. Key differences of OLED signage devices to display and lighting devices are discussed. Recent results are presented on large area device design, polymer deposition technology, device and material performance, and encapsulation technology. Finally we discuss performance and cost targets for potential applications indicating the main challenges for future developments.