Europeans wear Zara, Asians prefer Prada

"What are you made of?" From Beijing to Boston, Birmingham to Bangalore, we are asked this question by stars of sport and screen as they peer from billboards and magazines. The luxury watch company TAG Heuer invites us to feel that wearing its brand provides the answer: you are made of something strong, successful, and beautiful. As the need for sustainable consumption grows worldwide, it is time to ask the luxury brands that very same question: "what are you made of?" This article reviews recent reports of ESG (Environment, Social and Governance Issues) in some of the clothing industries of Europe.