Accident probabilities and seat belt usage: A psychological perspective☆

Abstract Motorists' reluctance to wear seat belts is examined in light of research showing (a) that protective behavior is influenced more by the probability of a hazard than by the magnitude of its consequences and (b) that people are not inclined to protect themselves voluntarily against very low probability threats. It is argued that the probability of death or injury on any single auto trip may be too low to incite a motorist's concern. Maintenance of a “single trip” perspective makes it unlikely that seat belts will be used. Change of perspective, towards consideration of the risks faced during a lifetime of driving, may increase the perceived probabilities of injury and death and, therefore, induce more people to wear seat belts.

[1]  Victor R. Fuchs,et al.  From Bismarck to Woodcock: The "Irrational" Pursuit of National Health Insurance , 1976, The Journal of Law and Economics.

[2]  Dan R. Anderson The National Flood Insurance Program. Problems and Potential , 1974 .

[3]  E. Langer The illusion of control. , 1975 .

[4]  N. Hodson-Walker,et al.  The value of safety belts: a review. , 1970, Canadian Medical Association journal.

[5]  K. Higbee,et al.  Fifteen years of fear arousal: research on threat appeals: 1953-1968. , 1969, Psychological bulletin.

[6]  B. Fischhoff,et al.  Preference for Insuring against Probable Small Losses: Insurance Implications , 1977 .

[7]  E. Thorndike The psychology of learning , 1925 .

[8]  Gunilla Fhaner,et al.  SEAT BELTS: FACTORS INFLUENCING THEIR USE - A LITERATURE SURVEY , 1973 .

[9]  L. J. Savage,et al.  The Utility Analysis of Choices Involving Risk , 1948, Journal of Political Economy.

[10]  L S Robertson,et al.  A controlled study of the effect of television messages on safety belt use. , 1974, American journal of public health.

[11]  H. Kunreuther Disaster Insurance Protection: Public Policy Lessons , 1978 .

[12]  B. Fischhoff,et al.  How safe is safe enough? A psychometric study of attitudes towards technological risks and benefits , 1978 .

[13]  P J Marzoni MOTIVATING FACTORS IN THE USE OF RESTRAINT SYSTEMS , 1971 .

[14]  F Preston,et al.  A STUDY OF RESTRAINT USE AND EFFECTIVENESS , 1973 .

[15]  Lawrence L. Schkade,et al.  The Selection of an Optimal Deductible for a Given Insurance Policy , 1966 .

[16]  Gunilla Fhaner,et al.  Seat belts: relations between beliefs, attitude, and use , 1974 .

[17]  K Freedman,et al.  COMPULSORY SEAT BELTS: A SURVEY OF PUBLIC REACTION AND STATED USAGE , 1974 .

[18]  Leon S. Robertson,et al.  The Great Seat Belt Campaign Flop. , 1976 .

[19]  Arthur J. Cropley,et al.  Attitudinal factors in the non-use of seat belts , 1976 .