The Co-evolution of Theory and Practice in Design Thinking – or – “Mind the Oddness Trap!”

In Design Thinking, theory and practice are closely interconnected. The theory serves as a blueprint, guiding companies in general and design teams in particular through the design process. Given such a close interrelation of theory and practice, we argue that Design Thinking research needs to be set up in a particular way too. This setup ties in with Design Thinking process models: To attain ever more befitting design solutions, prototypes are supposed to be tested and refined. Correspondingly, Design Thinking research should help to test and refine theory elements of Design Thinking. Researchers may serve as “dialogue facilitators,” aiding the community of Design Thinkers to intensify their “dialogue” with empirical reality.