Chapter 5. Accommodating the Elderly: Words and Actions in the Community

ABSTRACT The stigmatizing effects of the “elderly” label in obtaining community accommodation were examined, in a sample of 120 individuals advertising rooms or flats for rent in two Canadian cities, Windsor and London, Ontario. Telephone enquiries were made by an adult male (two conditions), young adult female, and an elderly (female) individual, who were ostensibly in search of rental accommodation. Rooms were significantly more likely to be described as unavailable when the caller was elderly, or when enquiries were made on her behalf. Comparisons are made to similar previous research and to current perspectives about community reactions to stigmatizing conditions.