ROLE OF PSYCHOLOGICAL NEEDS IN MASS TRANSIT

This paper discusses the need for the use of psychological considerations in the planning of mass transit. The authors develop a set of basic psychological human needs and discuss how they might be applied to improve the image and quality of mass transit. These needs are also used to evaluate present-day bus operations as well as 2 modes of personal rapid transit vehicles. A section is also devoted to discussing how such a psychologically oriented approach might influence transit marketing in order to achieve maximum effectiveness.