Expanding our understanding of marketing in society

[1]  Julie L. Ozanne,et al.  Origins, Qualities, and Envisionments of Transformative Consumer Research , 2012 .

[2]  Julie L. Ozanne,et al.  Transformative Consumer Research: For Personal and Collective Well-Being , 2012 .

[3]  地理学.  United States Census Bureau , 2011 .

[4]  Thomas C. Kinnear.  In the Beginning: The Founding of Journal of Public Policy & Marketing , 2011 .

[5]  William L. Wilkie,et al.  The American Marketing Association's New Definition of Marketing: Perspective and Commentary on the 2007 Revision , 2009 .

[6]  吕一旭 Yixu Lu.  引言 (Introduction) , 2009, Provincial China.

[7]  M. Reimann,et al.  Worldwide Faculty Perceptions of Marketing Journals: Rankings, Trends, Comparisons, and Segmentations , 2009 .

[8]  W. J. McKeon,et al.  The History of Marketing Thought , 2008 .

[9]  William L. Wilkie,et al.  What does the Definition of Marketing Tell us about Ourselves? , 2007 .

[10]  Stephen L. Vargo,et al.  The Service-dominant Logic of Marketing: Dialog, Debate, and Directions , 2006 .

[11]  W. Redmond.  Intrusive Promotion as Market Failure: How Should Society Impact Marketing? , 2005 .

[12]  William L. Wilkie,et al.  Marketing Scholars’ Roles in the Policy Arena: An Opportunity for Discourse on Direct-to-Consumer Advertising , 2005 .

[13]  R. Peterson.  Ruminations on Theory and Research Scholarship in Marketing , 2005 .

[14]  L. McAlister.  Toward Insight and Relevance , 2005 .

[15]  William L. Wilkie,et al.  Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development , 2003 .

[16]  R. Pieters,et al.  The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and its Subareas over Time , 2003 .

[17]  D. Dixon.  Emerging macromarketing concepts: from Socrates to Alfred Marshall , 2002 .

[18]  William L. Wilkie.  Book Review: On Books and Scholarship: Reflections of a Marketing Academic , 2002 .

[19]  David E. Sprott,et al.  Two Decades of Contributions to Marketing and Public Policy: An Analysis of Research Published in Journal of Public Policy & Marketing , 2002 .

[20]  Jeffrey Sklansky,et al.  An All-Consuming Century: Why Commercialism Won in Modern America , 2001 .

[21]  Dave Bussière.  Evidence of a Marketing Periodic Literature within the American Economic Association: 1895-1936 , 2000 .

[22]  William L. Wilkie,et al.  Marketing's Contributions to Society , 1999 .

[23]  Sidney J. Levy,et al.  The Product and the Brand , 1999 .

[24]  S. Macstravic.  Marketing myopia. , 1998, The Healthcare Forum journal.

[25]  William L. Wilkie,et al.  Consortium Survey on Marketing and Society Issues: Summary and Results , 1997 .

[26]  P. Bloom.  Field of Marketing and Public Policy: Introduction and Overview , 1997 .

[27]  A. Andreasen.  From Ghetto Marketing to Social Marketing: Bringing Social Relevance to Mainstream Marketing , 1997 .

[28]  M. Mazis.  Marketing and Public Policy: Prospects for the Future , 1997 .

[29]  S. Greyser.  Consumer Research and the Public Policy Process—Then and Now , 1997 .

[30]  William L. Wilkie.  Developing Research on Public Policy and Marketing , 1997 .

[31]  Thomas C. Kinnear.  An Historic Perspective on the Quantity and Quality of Marketing and Public Policy Research , 1997 .

[32]  R. Kerin.  In Pursuit of an Ideal: The Editorial and Literary History of the Journal of Marketing , 1996 .

[33]  Eric H. Shaw.  The First Dialogue on Macromarketing , 1995 .

[34]  A. Andreasen.  Social Marketing: Its Definition and Domain , 1994 .

[35]  William L. Wilkie,et al.  Marketing and Advertising Regulation: The Federal Trade Commission in the 1990s , 1990 .

[36]  Ronald Savitt.  Pre-aldersonian antecedents to macromarketing: Insights from the textual literature , 1990 .

[37]  O. Ferrell,et al.  An evaluation of progress in the development of a definition of marketing , 1987 .

[38]  Elizabeth C. Hirschman,et al.  Multiple Orientations for the Conduct of Marketing Research: An Analysis of the Academic/Practitioner Distinction , 1986 .

[39]  John G. Lynch,et al.  Validity and the research process , 1986 .

[40]  George Fisk.  An Invitation to Participate in Affairs of the Journal of Macromarketing , 1981 .

[41]  Stephen A. Greyser,et al.  Marketing Research and Knowledge Development , 1981 .

[42]  P. Cooke.  Presidential address 1980. , 1980, The Hospital and health services review.

[43]  Gene R. Laczniak,et al.  The social disorder of the broadened concept of marketing , 1979 .

[44]  Wroe Alderson,et al.  Marketing Behavior and Executive Action , 1978 .

[45]  D. Commerce.  Statistical abstract of the United States , 1978 .

[46]  C. Pinson,et al.  The Meaning of 'Marketing' , 1975, Philosophy of Science.

[47]  David J. Luck,et al.  Broadening the Concept of Marketing. Too Far , 1969 .

[48]  S. Levy,et al.  A New Form of Marketing Myopia: Rejoinder to Professor Luck , 1969 .

[49]  S. Levy,et al.  Broadening the concept of marketing. , 1969, Journal of marketing.

[50]  G. Weckel.  The marketing management concept , 1964 .

[51]  Neil H. Borden,et al.  The Concept of the Marketing Mix , 1964 .

[52]  L. S. King.  The cultivated mind , 1963 .

[53]  Raimar Richers.  Managerial marketing: perspectives and viewpoints , 1963 .

[54]  Raimar Richers.  Basic marketing, a managerial approach , 1961 .

[55]  P. Kotler,et al.  Marketing management : analysis, planning, and control , 1973 .

[56]  Robert Aaron Gordon,et al.  Higher Education for Business , 1959 .

[57]  Wendell R. Smith.  Product Differentiation and Market Segmentation as Alternative Marketing Strategies , 1956 .

[58]  R. Vaile,et al.  Marketing in the American economy , 1952 .

[59]  R. Bartels.  Influences on the Development of Marketing Thought, 1900–1923 , 1951 .

[60]  Wroe Alderson.  A Marketing View of Competition , 1937 .

[61]  R. F. Breyer.  The marketing institution , 1934 .

[62]  Arch Wilkinson Shaw,et al.  Some problems in market distribution , 1951 .