With the recent increase in the number of one- and two-person households, demand for small-sized apartments has been on the rise, and lifestyles have seen swift changes to cater to smaller-sized housing. The construction market is shifting toward small-sized apartments, and research is now needed on the lifestyles of those living in small-sized apartments in order to develop suitable housing units. Therefore, this study aims to produce a planning concept for housing units by lifestyle, categorizing residents based on lifestyle and identifying their LDK preferences. Regarding methodology, prior research was reviewed to validate housing-related lifestyle factors and study the lifestyles of those living in small-sized apartments. Lifestyle categories based on housing type were determined by a cluster analysis, and LDK preferences for each lifestyle were analyzed through a survey. These data were then used to propose a planning concept with small-sized apartments for each lifestyle type. Thirty-two factors for categorizing lifestyles were obtained by studying three domains of housing-related lifestyle factors: `housing values`, `attitudes toward living space`, and `behavior in living space; A total of 648 people living in small-sized apartments were classified into three lifestyle groups: `True Family Benefiters`, `Smart Shopaholics`, and `Slow Heritage Pursuers`. `Each group`s lifestyle characteristics and socio-demographic features were used to classify the lifestyles of those living in small-sized apartments. The LDK preferences for each lifestyle were analyzed to design a planning concept for small-sized apartment.
[1]
F. Bushman.
Systematic life styles for new product segmentation
,
1982
.
[2]
SoYoungShin.
A Study on the Housing Life-style of Urban residents
,
1997
.
[3]
Yoram Wind,et al.
Issues and Advances in Segmentation Research
,
1978
.
[4]
C. D. Urban,et al.
Life-Style Analysis to Profile Women in International Markets
,
1977
.
[5]
Joseph T. Plummer.
The concept and application of life style segmentation.
,
1974
.
[6]
Park Sung Jun,et al.
A Study on a Correlation Between Senior Lifestyle and Intelligent Home Service
,
2011
.
[7]
S. Greyser.
Toward scientific marketing : proceedings of the Winter Conference of the American Marketing Association, December 27-28, 1963, Boston
,
1964
.
[8]
김미희,et al.
공동주택 거주자의 주생활양식 유형화에 관한 연구 ( Types of Housing Life-Style among Multi-family Housing Residens )
,
1998
.
[9]
Harold W. Berkman,et al.
Consumer behavior : concepts and strategies
,
1978
.
[10]
Moo-Hyuck Choi,et al.
A Study on the Preference for the Way of Composing the Unit Plan for Apartment Houses by Lifestyle
,
2006
.
[11]
조성희,et al.
집합주택계획을 위한 주생활양식 유형화에 관한 연구 ( A Study on the Types of Housing Life Style for Multifamily Housing Design )
,
1997
.