Part I: Consumer Influences on the Organization. Ford. The Body Shop. Pepsi Cola. Cheryl & Co.. Part II: Environmental Influences. Avon. Worthington Foods: Meat Analogues. Nissan: The SOMO System. Bennetton. Harry Rosen. City Police Department. Cantina Del Rio. Wendy's International. Part III: Individual Differences Max & Erma's. Paul Harris. Swan. Part IV: Decision Processes. WMKT. Dr. Arzt. Ned Bank. Kristina Lane. SA Airlines. Marketing Columbus. Worthington Foods: Better N Eggs. Food Lion. Huffy Inc.. Red Roof Inns. Western Sizzlin. Part V: Marketing Strategy. Longaberger Company. Home Depot. Funeral Home. Compuserve. Checkfree. Check Point. The Limited. Consolidated Stores. Pick N Pay. Whirlpool. Dial. Victoria's Secret. Paul Ecke. Part VI: Comprehensive Cases. Miele. Centerparcs. Bank One. Karn Meats. Stouffer's.