Adoption of E-Commerce Applications in SMEs

Purpose – The purpose of this paper is to examine the factors within the technology‐organization‐environment (TOE) framework that affect the decision to adopt electronic commerce (EC) and extent of EC adoption, as well as adoption and non‐adoption of different EC applications within small‐ and medium‐sized enterprises (SMEs).Design/methodology/approach – A questionnaire‐based survey was conducted to collect data from 235 managers or owners of manufacturing SMEs in Iran. The data were analyzed by employing factorial analysis and relevant hypotheses were derived and tested by multiple and logistic regression analysis.Findings – EC adoption within SMEs is affected by perceived relative advantage, perceived compatibility, CEO's innovativeness, information intensity, buyer/supplier pressure, support from technology vendors, and competition. Similarly, description on determinants of adoption and non‐adoption of different EC applications has been provided.Research limitations/implications – Cross‐sectional data ...

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