Reengineering the new product introduction process

The goal of new product introduction (NPI) is to create new offerings that satisfy customer needs. Achieving timeliness, performance, and price that delight the customer, at a cost that ensures profitability for the suppliers, is the measure of its success. These conditions become increasingly difficult to meet as customer expectations are fueled by advancing technology and growing competition. In this paper, we examine a specific example of NPI reengineering built on time-based competitiveness in Operations Systems. We then generalize from this experience and others within AT&T to compile a set of key best practices for NPI.