Corporate Social Responsibility Application in the Healthcare Sector: A Bibliometric Analysis and Synthesis

Thisarticlereviewstheliteraturetounderstandthecurrentstateofcorporatesocialresponsibility (CSR)applicationandcommunicationinthehealthcaresector.First,theauthorsprovideabibliometric analysisthatquantifiesthenumberofscientificpublicationsregardingCSRinhealthcareofthelast tenyears(2007-2016).Then,theypresentthetheoreticalframework.Startingfromabriefsummary ofCSRliterature,theauthorsexplainpeculiaritiesofthehealthcaresectorandcontextualizetheCSR debateinthehealthcarecontext,identifyingitscurrentapplicationandgaps.Theauthorsreviewnot onlytheapplicationofCSRinhealthcarebutalsoanalyzethetopicofCSRcommunication,aswell asthetoolsadoptedbyhealthcareorganizationstocommunicatetheirCSRactivitiesinthissector. KeywoRdS Communication Tools, Corporate Social Responsibility, CSR, CSR and Healthcare, CSR Communication, Healthcare Communication, Healthcare Organisations, Healthcare Systems, Literature Review

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