Analysis on the paradigm of transportation management based on the service view

Based on the theory and method of service management,this paper analysed the research paradigm in transportation about its research subject,perspective,scope and emphasis.The analysis shows that the new paradigm of transportation management based on the service view focuses on the service aspect of transportation.The research perspective of the new paradigm turns to the transportation demander rather than supplier,in other words,from production oriented to customer oriented.Besides the core transportation business,other different value-adding services have been brought to the research scope.Furthermore,the new paradigm emphasizes the collaborative transportation in the network environment,and takes the coordination between different organizations in the transportation process as its research emphasis.