Social Context of Human Computer Interaction : An Examination of User Adoption of Electronic Journals

This study sought to determine whether or not factors such as relative advantage, compatibility, result demonstrability, ease of use, image, visibility, and voluntariness were involved in users' adoption of a refereed Web-based journal for informational, citation, and publication purposes. In addition, the study tested whether or not exposure to a prototype of a refereed Web-based journal would change users' perceptions concerning how well they would interact with the journal.

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