Emerging Practices in the Cultural Heritage Domain - Social Tagging of Audiovisual Heritage

Cultural heritage institutions and their users are beginning to inhabit the same, shared information space. New, innovative services are launched, such as social tagging. Engaging in social tagging is beneficial for both parties, as it improves access to data and stimulates active engagement with the content. To explore the impact and success criteria of social tagging in the cultural heritage domain, a large-scale video labeling pilot was executed: Waisda?. It built on earlier work, and introduced three innovations: [i] Using gaming as method to annotate television heritage [ii] Actively seek collaboration with communities connected to the content [iii] use curated vocabularies as a means to integrate tags with professional annotations. Within a period of 7 months, 350,000 tags were added in Waisda?. An extensive evaluation was conducted, that provided input on the usability of the tags, the game design and so on. Based on this input, a roadmap for future developments towards a fully operational service was drafted.

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