Research on Transactional Principle in Taiwan ’ s B 2 C Electronic Business

The revolution of Information Systems, along with the advent of the Electronic business era, helps explain the development of today’s interactive business environment of online transactions. Website business practitioners are constantly seeking ways to improve the reliability of electronic commerce and are guiding consumers to engage in web-based businesses more successfully. This study explores the principles and strategies for offering consumers reliability in web-based transactions in Taiwan. The data collected from Taiwan show that customer service, security, fair contract and problem resolutions strongly influence personal relationships with web related stores and sellers. All factors that improve the element of trust are important in developing a successful electronic business system. Results suggest that buyers who have encountered successful relationships with website vendors display higher trust levels when dealing with that certain website. Similarly, a buyers’ knowledge about trust seals may positively influence their degree of trust in online purchase transactions. This study suggests that Taiwan’s government and other business organizations can accomplish their goals of the development of greater efficiency and profits of electronic businesses by learning to apply certain successful strategies in the areas of infrastructure, education, fair legislation, globalization, customer protection, and problem arbitration. Although the data in this study focuses on development by using a Taiwanese model, the general research method and analysis procedures provide a valuable model for research in different areas with customers in other places.