Gender stereotyping in infancy: Visual preferences for and knowledge of gender-stereotyped toys in the second year

Infants’ visual preferences for gender-stereotyped toys and their knowledge of stereotyped toys were examined in two experiments using an adaptation of the preferential looking paradigm. Girls and boys aged 12, 18, and 24 months were tested for their preference for photos of vehicles or dolls, and for whether they associated (“matched”) these two stereotyped sets of toys with the faces and voices of male and female children. Results of Experiment 1 (N = 77) demonstrated significant preferences for gender stereotyped toys appearing by 18 months of age. In Experiment 2 (N = 58), girls were able to associate the gender-stereotyped toys with girls’ and boys’ faces by 18 months of age, but boys were not. Implications for theories of early gender development are discussed.

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