Exploring the Key Enabling Role of Digital Technologies for PSS Offerings

The adoption of digital technologies has been identified as crucial for manufacturers moving to service-based business [18,27,28]. However, it is not clear how technological improvement are central to develop key capabilities for business and service innovation [1]. This paper aims at filling this gap, focusing on the following aspects: 1) the key capabilities enabled by digital technologies to support servitization transformation; 2) the relationship between each specific value proposition and those capabilities. To ground our findings on extant research, we adopt the classification provided by [19], and we refer to three strategies, namely equipment suppliers, availability providers and performance providers.

[1]  Michael Koch,et al.  Ubiquitous Computing , 2001, CSCW-Kompendium.

[2]  M. Porter,et al.  How Smart, Connected Products Are Transforming Competition , 2014 .

[3]  Peter C. Evans,et al.  Industrial Internet: Pushing the Boundaries of Minds and Machines , 2012 .

[4]  Kristian Möller,et al.  System supplier's customer strategy ☆ , 2007 .

[5]  Glen Allmendinger,et al.  Four strategies for the age of smart services. , 2005, Harvard business review.

[6]  Stephen W. Brown,et al.  Forming Successful Business-to-Business Services in Goods-Dominant Firms , 2005 .

[7]  Rachel Ashman,et al.  Resource configurations for services success in manufacturing companies , 2015 .

[8]  Mary Jo Bitner,et al.  Moving Forward and Making a Difference: Research Priorities for the Science of Service , 2010 .

[9]  Irene C. L. Ng,et al.  Servitization and operations management: a service dominant-logic approach , 2014 .

[10]  C. Raddats,et al.  Services growth options for B2B product-centric businesses , 2010 .

[11]  K. Storbacka A solution business model: Capabilities and management practices for integrated solutions , 2011 .

[12]  E. Fleisch,et al.  Overcoming the Service Paradox in Manufacturing Companies , 2005 .

[13]  H. Dekker,et al.  Beyond the contract: Managing risk in supply chain relations , 2013 .

[14]  M. Weiser,et al.  Hot topics-ubiquitous computing , 1993 .

[15]  Tim Baines,et al.  The servitization of manufacturing: A review of literature and reflection on future challenges , 2009 .

[16]  Heiko Gebauer,et al.  ICT as a catalyst for service business orientation , 2013 .

[17]  Heiko Gebauer,et al.  Moving from products to solutions: Strategic approaches for developing capabilities , 2013 .

[18]  Katherine N. Lemon,et al.  Return on Marketing: Using Customer Equity to Focus Marketing Strategy , 2004 .

[19]  G. Lay,et al.  The relevance of service in European manufacturing industries , 2010 .

[20]  Mario Rapaccini,et al.  Devising hybrid solutions: an exploratory framework , 2015 .

[21]  Paul Matthyssens,et al.  Moving from basic offerings to value-added solutions: Strategies, barriers and alignment , 2008 .

[22]  Valérie Mathieu Product services: from a service supporting the product to a service supporting the client , 2001 .

[23]  T. Baines,et al.  The servitization of manufacturing: A systematic literature review of interdependent trends , 2013 .

[24]  Martin Wetzels,et al.  Organizational antecedents to and consequences of service business orientations in manufacturing companies , 2008 .

[25]  Esko Penttinen,et al.  Improving firm positioning through enhanced offerings and buyer–seller relationships , 2007 .

[26]  Nicolette Lakemond,et al.  Linköping University Post Print Integrated solutions from a service-centered perspective: Applicability and limitations in the capital goods industry , 2010 .

[27]  Andrew E. Fano,et al.  The future of business services in the age of ubiquitous computing , 2002, CACM.

[28]  A. Tukker Eight types of product–service system: eight ways to sustainability? Experiences from SusProNet , 2004 .

[29]  Victor R. Prybutok,et al.  Information Technology Capability and Firm Performance: Contradictory Findings and Their Possible Causes , 2014, MIS Q..

[30]  W. Reinartz,et al.  Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully , 2011 .

[31]  V. Belvedere,et al.  A quantitative investigation of the role of information and communication technologies in the implementation of a product-service system , 2013 .

[32]  S. Dashkovskiy,et al.  Production Planning & Control , 2013 .

[33]  Charlotta Windahl,et al.  What Service Transition? Rethinking Established Assumptions About Manufacturers’ Service-Led Growth Strategies , 2015 .

[34]  Adamantios Diamantopoulos,et al.  Dynamic and Competitive Effects of Direct Mailings Dynamic and Competitive Effects of Direct Mailings Dynamic and Competitive Effects of Direct Mailings , 2006 .

[35]  Daniel Kindström,et al.  Development of industrial service offerings: a process framework , 2009 .

[36]  Sungjoo Lee,et al.  Technology roadmapping for technology-based product-service integration: A case study , 2011 .

[37]  Stephen L. Vargo,et al.  Technology as an operant resource in service (eco)systems , 2014, Inf. Syst. E Bus. Manag..

[38]  Constance E. Helfat,et al.  The birth of capabilities: market entry and the importance of pre-history , 2002 .

[39]  Howard Lightfoot,et al.  Exploring the alignment between service strategy and service innovation , 2011 .

[40]  Andreas Eggert,et al.  Revenue and Profit Implications of Industrial Service Strategies , 2014 .

[41]  Rogelio Oliva,et al.  Managing the transition from products to services , 2003, International Journal of Service Industry Management.

[42]  A. Neely Exploring the financial consequences of the servitization of manufacturing , 2008 .

[43]  Mary Jo Bitner,et al.  Technology’s Impact on the Gaps Model of Service Quality , 2010 .